We aim to have constructive engagements with Industry stakeholders in collaboration with other associations for the transformation, Growth and sustainability of the Industry.

AFIA’s establishment was primarily brought about by the lack of legitimate and true transformative engagement agenda with African Intermediaries which is a major cause of a seriously aging intermediary population with no fresh blood attraction to the industry due to no successful role models in economic terms to look up to although playing a pivotal financial education and experience role to the more than 80% part of the population, which is totally misaligned to the new sustainable Economic, Political and Social imperatives of South Africa as gateway to the broader African continent. AFIA aims to roll out a national plan of action through the country’s 9 Provinces. AFIA will continue holding top level discussions with key role players like Product underwriters, Public and Private sector lobbying for our members big business opportunities and equity participation, constructively engage other Intermediaries Associations across the colour lines, regulatory bodies such as FSCA and others.